REDPILLED Media Weekly Column
Late last night, after the Fox Business channel aired its wildly popular staple ‘Lou Dobbs Tonight’, the network abruptly cancelled the fan favorite in a blistering rebuke to their own audience of devoted Trump supporters without even letting Lou Dobbs say goodbye to his audience — a cable news tradition.
Instead of releasing an announcement concerning the decision, in an unforgivable display of cowardice and unprofessionalism, Fox Business kicked Dobbs off the air for his final show and leaked the story of his show’s cancellation to the LA Times, which printed the scoop immediately after the 7pm rerun of his program finished. The second such news hit the presses, every leftist media outlet in the country celebrated his suspension simultaneously. Lou Dobbs’s rock solid conservative commentary, unfailingly characteristic of keeping weak Republicans in line like a general marshaling his troops, is a major threat to their power in the age of Joe Biden and Kamala Harris.
In the Friday article, the LA Times used the fact that Lou Dobbs remains under contract with Fox News, the parent company of Fox Business, to justify a prediction that Dobbs will be sidelined from all of cable news for the foreseeable future, though they later conceded that “he occasionally turn[s] up on the Fox News Channel as a commentator,” implying that his suspension from the anchor role does not inhibit his ability to appear elsewhere on FNC or FBN.
Fox News is in desperate need for a popular primetime opinion host to fill the network’s 7pm timeslot, currently publicly auditioning a slate of the channel’s semi-prominent personalities following last month’s demotion of ratings deflector and previous host of ‘The Story’, Martha MacCallum.
After renaming the hour Fox News Primetime and sifting through half a dozen thoroughly underwhelming characters, Fox is now presented with a one-time opportunity to replace perhaps the single worst-rated primetime anchor ever to appear on the network with a massively successful veteran news presenter who has been uniquely credited in the media with the recent ascension of Fox Business over every single other business channel in the country, towering well over once-dominant business-related cable news channels like CNBC and Bloomberg.
As previously alluded to, the political powerhouse Lou Dobbs Tonight appeared for years in the 7pm timeslot before network leadership began its first anchor purge, culminating in a chillingly analogous ouster of conservative firebrand Trish Regan, who has resorted to the O’Reilly route of independent podcasting. Ever since, Dobbs’s show has aired live at 5pm nightly, then rebroadcasted two hours later, where he retains a sizable audience.
The cable news pioneer, who joined CNN at its inception, and resigned as it became openly and aggressively hostile to conservatism, remains a fixture on both of Fox News’s highest rated shows, Tucker Carlson Tonight and Hannity, appearing as recently as last week to deliver his famously incisive commentary on economic and immigration-related issues. Dobbs’s universal popularity among Trump supporters has allowed him to punch way above his weight in terms of conducting numerous explosive interviews with highly sought-after guests, including two with President Trump.
The circumstances surrounding the cancellation of Lou Dobbs Tonight on Fox Business, coupled with the relative silence in terms of official statements from the network on the decision as of yet, point to the increasingly apparently likely possibility that the network is considering the obvious solution to its immediate need for an experienced ratings beast in the primetime lineup on Fox News: shift the beloved conservative titan Lou Dobbs, and the legions of loyal viewers and recurring high profile guests with him, from 7pm on Fox Business to 7pm on Fox News.
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